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Coach Play Shophouse is an innovative new concept store that seamlessly blends the charming character of the local area with the spirited energy of New York. This one-of-a-kind retail experience is designed to celebrate the brand's unique customization opportunities, with careful attention given to the selection of baby pink colors and textures that perfectly embody the brand's identity.

Known officially as Coach Play Singapore Shophouse, this modern space is a fresh interpretation of traditional architecture and design elements, inspired by the brand's beloved hometown of New York.

In addition to shopping for the latest collection of bags, ready-to-wear, leather goods, and accessories, visitors can also indulge in the first-ever Coach Café and explore the shophouse's specially-designed rooms, each one showcasing a different aspect of the brand's rich history.

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